Define Creativity.

Define Creativity.

In this article, we will Define Creativity. Discuss the Measurement of Creativity.

Discuss the Meaning of Creativity.

Creativity is defined as goal-directed thinking that is both unusual and useful. Some creative ideas, known as historical creativity, have had a significant impact on human civilization, such as the Mona Lisa and the laws of motion.

Newell, Shaw, and Simon (1963) outlined four criteria for understanding creativity:

  1. Novelty and usefulness are essential.
  2. It involves rejecting previously accepted ideas.
  3. Intense motivation and persistence are required.
  4. It results from organizing unclear situations in a coherent and new way.

Sternberg (2006) identified five commonalities in creativity research:

  1. Creativity aims to produce novel and compelling ideas or products.
  2. It involves both domain-specific and domain-general elements.
  3. Creativity can be measured to some extent.
  4. It is possible to develop and promote creativity.
  5. Despite its theoretical importance, creativity is not always highly rewarded in practice.

Cognitive psychology studies suggest that creativity is an extraordinary result of ordinary processes (Smith, Ward & Finke, 1995). The creative process is characterized by:

  1. Imagination, as it involves generating something original.
  2. Purposefulness, as creativity is directed towards achieving a goal.
  3. Producing original outcomes compared to previous work or within a peer group.
  4. Evaluation of ideas to determine their value and adequacy.

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